What is the purpose of this privacy policy?

The purpose of this privacy policy is to provide you with information about how Bärner Zytfabrik GmbH collects and uses your personal data, including any information you provide through our website.

Bärner Zytfabrik GmbH takes special care to protect your personal data. Personal data refers to any information about individuals that enables to identify them.

Bärner Zytfabrik GmbH is responsible within the meaning of this data protection policy.

What personal data do we collect from you?

We collect personal data that you provide to us, for example, when you fill out our contact form, create an account, participate in a sales promotion, order a product or service, or request information and/or materials. This personal data may consist of:

• Contact and personal information (such as name, postal address, email address, mobile phone number, civil status, date of birth, etc.);
• Information about purchases and transactions;
• Payment information (such as your payment card number, expiry date, authorisation number or security code, delivery address and billing address);
• Customer service information (such as enquiries, comments and repair history);
• Photographs, comments and other content;
• Information about your friends or other people you would like us to contact;
• Information we receive from our partners or third party providers.

Confidentiality of your data

Bärner Zytfabrik GmbH is the sole owner of the information collected on this website. We do not sell, trade or otherwise transfer your personal information to third parties unless we are required to do so by law. Trusted third parties who assist us in operating our website or conducting our business and who are bound by the same data protection provisions are excluded from this rule.

On what basis do we process your personal data?

We process your personal data for the purposes stated or apparent at the time of collection and

• for which you have given your consent; or
• which we are obliged to do under applicable law, for example to comply with data retention requirements relevant to financial reporting; or
• which are necessary for the performance of a contract, if you place an order; or
• for which we rely on other legitimate interests which include:
• the collection of market information, product promotion, communication with you and personalisation of offers;
• the delivery and improvement of our products and services;
• maintaining relationships with customers, suppliers and others, sharing information with internal stakeholders, implementing security procedures, planning and allocating resources and budget;
• Monitor, detect and protect the business, its systems, network, infrastructure, computers, information, intellectual property and other rights from unwanted security intrusions, unauthorised access, disclosure and acquisition of information, data and system breaches, hacking, industrial espionage and cyber attacks;
• Protect and develop industry standards; share information about individuals or concerns that may have negative or harmful effects; and follow best industry practices;
• Comply with industry rules, regulatory requirements and other requirements related to fraud prevention and anti-money laundering.

For what purposes do we process your personal data?

We process your personal data for the following purposes:

• When you fill out a contact form and provide your name, email address, phone number, preferences, etc., we use your data to answer your questions, send you information or perform other tasks you ask us to do;
• If you create an account with us, we process the data required to open that account, e.g. your name, address, email address, password, profile picture, third party account details (e.g. if you sign in with your Facebook account), etc. to enable you to sign in and manage your account;
• If you are an existing client, we may send you advertising about our products using, for example, your name and postal address;
• If you participate in a commercial promotion, we will use the information we ask you to provide to enable you to participate. This includes, for example, managing your invitation to an event or identifying and contacting the winner of a competition;
• When you order a product, material or service, we require and process the data necessary to fulfil your order, such as your name, telephone number, delivery address, credit card information, email address, etc., to confirm your order, process your payment, check your creditworthiness, deliver the ordered items and contact you for delivery purposes;
• If you participate in one of our surveys and provide us with personal information such as your name, age, occupation, etc., we will use this information to analyse and draw conclusions from the survey results;
• If you agree to receive business information when requested, we will use your information to send you promotional materials and other communications, to communicate with you and manage your participation in special events, contests, lotteries, programmes, offers, surveys and market research, to send you advertisements about our products and services, and to customise your use of the website, your business experience and your communications to your preferences and our terms;
• When you interact with us on third party social networks, we process your data for that interaction with you on those networks (our interactions with you on a third party social network are subject to that network’s privacy policy and terms of use);
• We also process your personal data to comply with and enforce applicable law and to comply with our terms of use, relevant industry standards, contractual obligations and our policies;
• We may process your personal data in a central system that enables us to improve your brand experience by tailoring our communication and marketing efforts to be as relevant and useful to you as possible (profiling). For this purpose, we may process, match and enrich your personal data with data obtained from your interaction with us or from third parties;
• We process the metadata we collect from you to improve our website, analyse website movement patterns and usage, for targeted marketing purposes, to develop and analyse statistics and demographic data or to optimise our online presence and marketing efforts.

Who do we share your personal data with?

Within the scope of our business activities and to the extent permitted, we also pass on your personal data to third parties. These are in particular the following data recipients:

• Transport companies;
• Insurance companies;
• Swiss Confederation;
• Providers of IT, support and hosting services.

They process your personal data on our behalf and exclusively in the way we are permitted to do so. We monitor them carefully for compliance with data protection and oblige them to maintain confidentiality and to comply with data protection regulations, taking into account the applicable data protection regulations.

We may also pass on your personal data, if and to the extent necessary, to third parties who process the data not for us but for their own purposes and thus on their own responsibility. Such disclosure is particularly necessary if you would like to receive information about (non-binding) offers from our cooperation partners via our platform.

The above-mentioned recipients of your personal data are usually located in Switzerland or in the EU/EEA area, but may in principle be located worldwide.

If we transfer personal data to a country without adequate legal data protection, we will ensure an adequate level of protection as required by law by using appropriate contracts or relying on the legal exceptions related to consent, performance of the contract, establishment, exercise or defence of legal claims in court, overriding public interests, published personal data or because it is necessary to protect the integrity of the data subjects.

How long do we process your personal data?

We process your personal data

• until we are confident that you are happy after you have contacted us, e.g. to ask a question, request information, make an appointment or booking, etc., but no longer than twelve (12) months after the last contact, unless we can rely on another justification, we have informed you otherwise or you have given your consent to a longer retention period;
• in connection with a purchase you have made or a customer service action you have taken, until the action is completed plus at least the warranty period, to which we may add a grace period in your favour, unless we can rely on another justification to keep the data longer, we have informed you otherwise or you have consented to a longer retention period;
• for as long as you are our business partner, plus ten years, unless we can rely on another justification, we have informed you otherwise or you have consented to a longer retention period;
• as long as we are legally obliged to do so, e.g. in the case of statutory retention obligations based on accounting or tax laws and regulations.

When do we need your personal data?

If you wish to enter into a contract with us for the purchase of a watch, we are required to obtain certain personal data from you in order to enter into that contract, such as your name, delivery address, place of residence, payment information or contact details. If you choose not to provide us with the required data, we will not be able to conclude the contract with you.

What rights do you have?

You can ask to receive a file containing all the personal data we hold about you, including the data you have provided to us. You can also ask for your personal data to be deleted. This does not apply to data held for administrative, legal or security purposes. The request must be made in writing. You can also request that your personal data be corrected. In addition, you can ask us to restrict the processing of your personal data, in particular by opposing the processing of your personal data for marketing purposes.

You may withdraw your consent to the processing of your personal data for the above purposes at any time.

You have the right to lodge a complaint with the competent authority. We may ask you for certain information so that we can confirm your identity and so that you can exercise your right to access your personal data (or any other right). This is a security measure to ensure that personal data is not disclosed to anyone who is not entitled to receive it. We may also contact you to obtain further information about your request in order to expedite our response.

Cookies

This website uses cookies. These are text files that are stored on your terminal device with the help of your browser when you visit our website.

Some of the cookies used are deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your terminal device and enable your browser to be recognised on your next visit (so-called permanent cookies). Permanent cookies are automatically deleted after a predefined period of time, which can vary depending on the cookie.

Most browsers accept cookies automatically. However, you can set your browser so that no cookies are stored on your end device or so that a message always appears when you receive a new cookie. Details of the settings required for this can be found in the product descriptions or the instructions provided by the provider of the browser you are using.

We use cookies to improve access to our website. However, this use of cookies is in no way linked to personally identifiable information on our website. The use of cookies and the related processing of your data are based on the legal basis of our legitimate interests for the purposes mentioned above.

Statistical analysis

This website collects statistical data about visits to this website. The information from the log files and the data collected through cookies are statistically analysed and made available to us in anonymised form. Among other things, the statistics provide information about the number of visits, the number of persons, the bounce rate, the referring URL, the date and time of access, the type and version of the browser and the operating system of the user who accessed the website.

How can you get in contact with us?

If you have any questions or you wish to exercise your rights, you can contact our data protection officer as follows:

Nuno Lüthi
Bärner Zytfabrik GmbH
Unterdorfstrasse 5
CH-3072 Ostermundigen

+41 31 931 48 62

Bärner Zytfabrik GmbH, 31. March 2022